Employee Training: Social Media Best Practices

Expertise:

Why Security Training is Important

Security training is quickly becoming mandatory for an ever-growing range of companies, far surpassing the first wave of IT firms that rolled it out two years ago, like Dell, Intel and IBM. While it began as an added 'bonus' in the arsenal of the marketing spokesperson, now companies ranging from Unisys, PepsiCo, Adidas, HP and Sprint are making computer security and employee training a key element in their recruiting message, stressing the employee benefit of receiving social media literacy training.

One obvious motivation for formalizing a company's social media programs and policies is to avoid a social media disaster.

At the end of the day, companies must recognize that even though social media engagement is fun, it does represent an added responsibility for employees. By ongoing accountability and training, companies can take a proactive approach for managing employee social media use instead of deciding how to react each time an employee posts, tweets, or communicates online in a negative or irresponsible manner. Companies will also limit liability for costly legal exposure that generally results in the common "fire first, ask questions later" social media scenario.